Aron Wattleworth, bet365 trading manager Messi performance markets often took more than the whole game action for FT result and other match markets.”

Action on Inter Miami was exponentially massive compared to prior action often by a thousandfold. “I have been in this business over 21 years, and I haven’t seen another example of a player going to a newer league that isn’t considered amongst the top leagues in the world, have such a seismic impact on the betting action, if not the league itself. In terms of individuals, no athlete in 2023 had a unique impact like Lionel Messi did when he left European soccer for North America’s MLS. On the pitch, Erling Haaland, Mo Salah, and HM Son received the most soccer bets. In the NHL, Connor McDavid, Auston Matthews, Nathan MacKinnon, and David Pastrnak were the most-backed stars. Specific players also generated a ton of action. Most points in the NBA, anytime touchdown scorer in the NFL and college football, shots on goal in the NHL, and MLB hits/milestones were the most wagered in their respective sports. The most-bet player props on bet3 show the thirst players have for scoring. In the sports-betting province of Ontario, the Toronto Maple Leafs understandably garnered the most action, ranking behind only the Bruins and New York Rangers and ahead of champion Las Vegas Golden Knights in the combined North American market. The Wolverines, according to bet365, were the most popular in Canada. The Ohio State Buckeyes saw plenty of wagers in their new legal sports betting state, ranking fourth in college football behind Georgia, Michigan, and Alabama. Regionality certainly played a role in bet365’s action for the year. The online sportsbook, with 90 million customers worldwide, is live in Colorado, Ohio, Kentucky, New Jersey, Virginia, Iowa, and Ontario, Canada. In soccer, Real Madrid and Barcelona FC, two of the most renowned clubs, were the top bets on bet365. Meanwhile, the Georgia Bulldogs led the way among college football programs.

The list includes the NFL champions Kansas City Chiefs, NBA champions Denver Nuggets, MLB's New York Yankees, WNBA champions Las Vegas Aces, and NHL's Boston Bruins. It should come as no surprise that popularity and success are linked to how many bets sportsbooks take on North American teams.Ī breakdown of the most-wagered teams on bet365 emphasizes this point.

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